MARKTI / Paid Ads
Meta, Google and TikTok ads management built around cost per result
Meta, Google and TikTok ads management built around cost per result. Explore strategy, deliverables, process and practical results with Markti.
Who this service is for
Businesses seeking qualified leads, e-commerce sales, local appointments and measurable campaign learning.
Our approach starts with your business objective and the customer journey. We connect the work with the rest of your marketing, rather than treating it as an isolated deliverable.
What’s included
- Account and tracking audit
- Campaign strategy
- Audience research
- Offer and funnel review
- Ad account structure
- Campaign setup
- Creative testing plan
- Retargeting strategy
- Budget allocation
- Reporting and optimization
How AI helps us work more efficiently
AI helps with the repeatable steps. Human expertise drives judgment, accuracy, positioning and quality.
Pattern analysis in campaign data
We use assisted workflows to explore or organize early work, then review findings and decisions against your goals. This can reduce repetitive tasks, but does not guarantee savings or outcomes.
Testing hypotheses
We use assisted workflows to explore or organize early work, then review findings and decisions against your goals. This can reduce repetitive tasks, but does not guarantee savings or outcomes.
Organizing creative and audience experiments
We use assisted workflows to explore or organize early work, then review findings and decisions against your goals. This can reduce repetitive tasks, but does not guarantee savings or outcomes.
Our paid ads process
A clear brief, visible decisions and an agreed review process help keep the work aligned with what your business needs.
Audit and baseline
We complete this stage with your priorities, the agreed scope and the information available.
Tracking and campaign plan
We complete this stage with your priorities, the agreed scope and the information available.
Launch and testing
We complete this stage with your priorities, the agreed scope and the information available.
Review and optimization
We complete this stage with your priorities, the agreed scope and the information available.
Results and measurement
Qualified leads, sales and sustainable acquisition are priorities. We watch conversion rate, cost per lead, cost per acquisition, ROAS and lead quality when reliable tracking is available.
Marketing outcomes depend on market conditions, budgets, account history and implementation. We set realistic expectations and define success measures before execution.
Questions about paid ads
What is the minimum advertising budget?
Timelines and scope depend on your objectives, available material, feedback cycles and the complexity of the project. We agree on deliverables before work starts.
Who owns the advertising accounts?
We define the specific deliverables, responsibilities and revisions in your proposal. Your team reviews important work before final approval.
Can you work with existing campaigns?
Yes. We start from your existing assets when appropriate and recommend only changes needed for the agreed objectives.
Do you guarantee results?
We discuss workflows, ownership, content approval and service levels during scoping. Nothing is assumed without agreement.
Build for what matters
Better marketing starts with a clearer plan.
Show us your website, your goals and the challenges holding you back. We will identify practical opportunities to improve.